Platform-Based Networking: The Secret Accelerator for Business Growth

by TheLorry on 12 August 2025.

The use of networking to establish businesses is a timeless and effective strategy. It is how businesses becomes multi-billion dollar giant corporations, and how startups can make an impact locally as well as internationally.

It is well understood that networking is an important part of building a business.

The term networking — in the business-building sense of the word, is quite straightforward, yet at the same time describes various means. A networking platform hence, is the amalgamation of various individuals and corporations contained in a specific circle, usually referring to an online platform. Traditionally, networking may be about knowing someone in the upper echelon and reaching out to them to build one’s business. At other times, it may be about attending dinners and getting to know multiple CEOs and Founders for a chance to partner up. Then when time passes, networking strategies became about cold phone calls and email blasts. Though nowadays, unsolicited phone calls are largely not entertained and unrecognised emails will usually go into the spam folder. A company must be able to build their presence among their partners and customers in the most efficient way in this technological era. Enter the networking platform.

The formulation of a networking platform has introduced so much in terms of building your own business, as it provides technically limitless outreach to various individuals and corporations through the internet.

Here lies the power of platform-based networking as an accelerant for business building. Although face-to-face networking is still a needed strategy, using networking platforms can accelerate the process indefinitely.

The Secret Accelerator for Business Growth

In today’s hyper-connected world, the way businesses network has evolved dramatically. While traditional networking—phone calls, formal dinners, and industry meetups—still has its place, the digital landscape has opened new, faster, and more scalable paths to growth. One of the most powerful tools in this evolution is platform-based networking.

From LinkedIn to industry-specific online hubs, networking platforms are becoming a core accelerant for startups, SMEs, and even established corporations looking to expand their reach. For companies like TheLorry, these platforms have become more than a marketing channel—they’re the foundation for a thriving business ecosystem.

Why Platform-Based Networking Matters

At its core, networking is about making the right connections—finding partners, customers, suppliers, and mentors who can help your business grow. Traditionally, this meant meeting in person, exchanging business cards, and slowly building relationships.

But times have changed:

• Geography no longer limits you — a small business in Kuala Lumpur can connect with suppliers in Penang, Singapore, or even Bangkok instantly.

• Speed to market improves — you can reach decision-makers faster than through cold calls or generic email blasts.

• Trust is easier to establish — your digital profile, testimonials, and published content serve as proof of credibility.

How Networking Platforms Work for Businesses

A networking platform is essentially a digital marketplace for relationships. Instead of only selling goods or services, it helps people and companies connect for mutual benefit.

Example: LinkedIn combines professional profiles with networking capabilities, allowing businesses to:

• Identify industry leaders

• Join niche communities

• Share articles to showcase expertise

• Generate inbound leads

For small logistics companies, this means the ability to reach out to corporate procurement managers or collaborate with other service providers—without leaving the office.

TheLorry’s Use of Networking Platforms

TheLorry has built its business model around connecting two key groups:

• Customers: Individuals and businesses needing transport and logistics

• Vendors: Lorry, van, and truck providers offering these services

Here’s how they leverage platform-based networking:

1. Creating an ecosystem — TheLorry doesn’t own trucks; it connects customers to a network of service providers.

2. B2B lead generation — Using LinkedIn and local business directories to approach corporate clients directly.

3. Brand credibility — Sharing thought leadership content online to reinforce trust.

4. Customer convenience — Providing web and app access so users can book services anytime.

This approach has allowed TheLorry to scale quickly without massive infrastructure investment, proving that the right connections are as valuable as physical assets.

Advantages of Platform-Based Networking

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