The Power of Platform-Based Network: How Networking Platforms Become An Accelerant For Business Building

The use of networking to establish businesses is a timeless and effective strategy. It is how businesses becomes multi-billion dollar giant corporations, and how startups can make an impact locally as well as internationally.

It is well understood that networking is an important part of building a business.

The term networking — in the business-building sense of the word, is quite straightforward, yet at the same time describes various means. A networking platform hence, is the amalgamation of various individuals and corporations contained in a specific circle, usually referring to an online platform.

Traditionally, networking may be about knowing someone in the upper echelon and reaching out to them to build one’s business. At other times, it may be about attending dinners and getting to know multiple CEOs and Founders for a chance to partner up.

Then when time passes, networking strategies became about cold phone calls and email blasts. Though nowadays, unsolicited phone calls are largely not entertained and unrecognised emails will usually go into the spam folder.

A company must be able to build their presence among their partners and customers in the most efficient way in this technological era. Enter the networking platform.

The formulation of a networking platform has introduced so much in terms of building your own business, as it provides technically limitless outreach to various individuals and corporations through the internet.

Here lies the power of platform-based networking as an accelerant for business building. Although face-to-face networking is still a needed strategy, using networking platforms can accelerate the process indefinitely.

The ease of use

As an entity existing in the world wide web, a networking platform is a place that is easily accessible. Anyone with a computer or smartphone with an internet connection is set and ready to be part of it.

Sites like LinkedIn for instance, have combined social networking with professional profiles with aim to connect important people and generate leads for business expansion.

With this, a small up-and-coming logistics business, for instance, can reach out to various corporations and extend their presence for a chance to expand their business.

The social network part of the platform additionally, can help businesses and individuals to share their ideas in the form of articles and blog posts. This immediately strengthen the validity of the business and make them more accessible.

How the use of a networking platform accelerates thelorry.com/my’s business

TheLorry in its essence, is a tech company which has positioned itself as a logistics provider for corporate and individual use.

The company does not in any way own a single lorry, yet are able to provide ample logistic services to businesses and individuals.

How does TheLorry do it? By of course using the power of the networking platform. The main idea behind the company’s inception is to connect the consumer — be it individuals or corporations — to the various logistics providers readily available in the country.

And by creating a type of networking platform, the company are able to create a collection of multiple logistics providers which provides various level of services under the company’s umbrella.

The same platform is then used for consumers to find these logistics provider much easier, through multiple forms (i.e; website, smartphone app).

By constructing, maintaining, and monitoring the platform, TheLorry are able to effectively connect the vendors with their consumers with relative ease.

The use of a networking platform is also been done during the business development of the company.

The main business stronghold for the company, especially in Malaysia, is the business-to-business (B2B) services. This is when the connection between corporations and various logistics providers are bridged by TheLorry.

Since the company has created a network of logistics provider throughout the country, the need to pitch the services to corporations is very different compared to advertising it to individuals.

Hence the use of networking platform such as LinkedIn and mybusiness.asia among others. As the online engagement among corporations and companies is nowadays quite strong, the ability to approach them, promote TheLorry’s services and create a network has become relatively easy.

The platform can also develop prolonged relationship with the client without having to meet them face-to-face much.

There are huge numbers of networking platforms available on the internet, so there is no shortage of opportunities to expand your business.

One must remember however, that networking platforms is a great initial step to connect with potential clients, but does not replace more traditional and direct networking means.

You may still have to engage them with phone calls, meetings, and once in a while, dinners.

This is how, in short, how platform-based networking became an accelerant for TheLorry. If used appropriately, it can become an accelerant for your business as well.