![\"\"](\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/chee-article-team-photo-1024x512.jpg\")
<\/figure>\r\n\r\n\r\n\r\nTurning a Vision Into Reality, Stage 2 \u2013 Bringing Down the Cost of Logistics<\/strong><\/h3>\r\nby TheLorry<\/strong> <\/a>on 12 August 2025.<\/p>\r\nAt TheLorry<\/strong>, we\u2019ve often been called the \u201cUber for lorries\u201d \u2014 a quick way to explain our on-demand lorry booking service. But our inspiration goes far beyond matching customers with drivers. From the very beginning, we have admired how AirAsia<\/strong><\/a> disrupted air travel by making it affordable for everyone.<\/p>\r\nOur dream is simple but powerful: reduce logistics costs in Malaysia<\/strong> so that businesses save more, customers pay less, and drivers earn better incomes. Today, we\u2019re ready to launch Stage 2 of our vision \u2014 maximizing truck capacity utilization<\/strong> to slash freight expenses by up to 40%.<\/p>\r\n\r\n\r\n\r\nTo read on TheLorry\u2019s journey you may refer to these articles, that would bring you up to speed on what we have done so far:<\/p>\r\n\r\n\r\n\r\n
\r\n- Panduan Lengkap Memulakan Bisnes Pengangkutan Lori (Bhg 1)<\/a><\/li>\r\n
- Panduan Lengkap Memulakan Bisnes Pengangkutan Lori (Bhg 2)<\/a><\/li>\r\n
- Panduan Lengkap Memulakan Bisnes Pengangkutan Lori (Bhg 3)<\/a><\/li>\r\n
- Panduan Lengkap Memulakan Bisnes Pengangkutan Lori (Bhg 4)<\/a><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
The vision hasn\u2019t changed after 2 years, we are still working to be the go-to place when someone needs a lorry (or van or pickup truck).<\/p>\r\n\r\n\r\n\r\n
I\u2019m glad to say our hard work has paid off, currently we have a 98% fulfilment rate, and the platform is highly automated compared to when we started the business.<\/p>\r\n\r\n\r\n\r\n
I feel it is the right time to work on stage 2 of our vision \u2013 bringing logistics cost down.<\/p>\r\n\r\n\r\n\r\n
Why Stage 2 Matters: The AirAsia Analogy<\/strong><\/h3>\r\nAirAsia proved that high capacity utilization<\/strong> \u2014 filling more seats per flight \u2014 brings down the cost per passenger. In road logistics, the principle is the same. Malaysia has hundreds of thousands of commercial vehicles<\/strong>, but many return empty after completing a delivery. This is wasteful, and customers end up paying for the empty return trip.<\/p>\r\nImagine a world where every driver picks up another job on the way back. If they can offer both trips for 60% of the current rate<\/strong>, drivers would earn 20% more<\/strong>, and customers would save up to 40%<\/strong>. This is the cost-efficiency sweet spot we are targeting.<\/p>\r\nI\u2019ve always admired how\u00a0AirAsia<\/a>\u00a0made affordable travel happen. They truly lived up to their slogan \u2013 Now everyone can fly. What is the secret to it, you may ask? As anyone with a basic understanding of math will happily tell you, high capacity utilization drives unit cost down, given a fixed operating cost.<\/p>\r\n\r\n\r\n\r\nI would like to relate that to road freight – if AirAsia with hundreds of airplanes could make affordable traveling a reality, then the road logistics industry must have a bigger potential since there are hundreds of thousands of registered commercial vehicles in the country.<\/p>\r\n\r\n\r\n\r\n
If the capacity utilization can be maximized (or close to it), the cost should go down by a lot. With that, the cost of doing business will be lowered and end users could enjoy a lower cost of living.<\/p>\r\n\r\n\r\n\r\n
Having signed up thousands of drivers on our platform, we have always heard about their primary concern \u2013 having a one-way traffic.<\/p>\r\n\r\n\r\n\r\n
The Empty Trip Problem in Malaysia\u2019s Logistics Industry<\/strong><\/h3>\r\nOur drivers tell us the same story:<\/p>\r\n
\r\n\u201cI deliver from Point A to Point B, but return with an empty truck.\u201d<\/p>\r\n<\/blockquote>\r\n
This \u201cone-way trip\u201d challenge inflates costs. Customers unknowingly pay for both legs of the journey<\/strong>, even if only one leg carries goods.<\/p>\r\nOur solution?<\/strong> A national freight matching system<\/strong> where a return journey is always paired with another customer\u2019s delivery needs \u2014 the trucking version of ride-sharing.<\/p>\r\nMost days they will have delivery from point A to point B but returning to A with an empty vehicle. What if this problem could be solved? What impact would it bring to the drivers or even the whole society?<\/p>\r\n\r\n\r\n\r\n
Imagine this \u2013 now you are paying the full 100% cost for two-ways, as drivers would need to cover their cost returning to origin.<\/p>\r\n\r\n\r\n\r\n
What if they could always find another job on their way back? If they charge 60% of the current price for both ways, they would end up with 120% of what they earn now. Customers then save up to 40% each.<\/p>\r\n\r\n\r\n\r\n
This is, of course, easier said than done, but not impossible. I feel the industry is lacking a player to put all the stakeholders together in terms of resources optimization.<\/p>\r\n\r\n\r\n\r\n
Even though there are a large number of commercial vehicles, they are owned by many different companies and individuals who are not collaborating and working with each other in a robust platform. Talk about sharing economy, this is exactly what the trucking industry needs.<\/p>\r\n\r\n\r\n\r\n
We feel that it is the right time to push this forward.<\/p>\r\n\r\n\r\n\r\n
As of now, we have high % of fulfilment. In other words, we have a sustainable ecosystem whereby the supply (drivers) is sufficient to support the demand (customers).<\/p>\r\n\r\n\r\n\r\n
After 2 years of pitching how technology would change the industry, we can see that the user behaviour on both sides have changed significantly.<\/p>\r\n\r\n\r\n\r\n
How TheLorry is Solving It with Technology<\/strong><\/h3>\r\nWhen we first started, many drivers were reluctant to use smartphones. Fast forward two years, and now thousands of drivers<\/strong> rely on our platform to earn their livelihood. The trust is built, the ecosystem is mature, and the timing is right.<\/p>\r\nWe\u2019re now launching features that will:<\/p>\r\n
\r\n- \r\n
Match return trips<\/strong> automatically with nearby delivery requests<\/p>\r\n<\/li>\r\n- \r\n
Increase driver earnings<\/strong> by filling what used to be empty kilometers<\/p>\r\n<\/li>\r\n- \r\n
Lower logistics costs<\/strong> for businesses and consumers<\/p>\r\n<\/li>\r\n- \r\n
Reduce carbon emissions<\/strong> by optimizing truck usage<\/p>\r\n<\/li>\r\n<\/ul>\r\nThis is not just cost-saving \u2014 it\u2019s sustainability in action<\/strong>.<\/p>\r\nThe drivers who were once so reluctant to use smartphones to carry out their jobs are now dependent on these devices to make their living. It is easy to get them to use a new feature now that would further enhance their income.<\/p>\r\n\r\n\r\n\r\n
If all our drivers (thousands of them) start using this feature, we would have thousands of return trips a day which customers could benefit from. Bear in mind, that is only a low single-digit % of total registered commercial vehicles in the country.<\/p>\r\n\r\n\r\n\r\n
Some may argue that it would cannibalize our existing business.<\/p>\r\n\r\n\r\n\r\n
We are looking at it from a different perspective. If this becomes a reality, everyone (no matter what business you are in, you would most likely have logistical needs) would benefit from a lower logistics cost, and the savings would then be passed down to end users.<\/p>\r\n\r\n\r\n\r\n
It would be a cyclical effect that people can then purchase more hence pushing volume higher. We see it as a win-win-win situation for transporters, customers, and us being the facilitator.<\/p>\r\n\r\n\r\n\r\n
With more volume created through a lower logistics cost, drivers can potentially earn a higher income.<\/p>\r\n
Changing Perceptions: Lorry Drivers as Professionals<\/strong><\/h3>\r\nWe want Malaysians to view lorry drivers as skilled professionals, just like airline pilots. They move the economy, connect businesses, and help keep costs down for everyone. With higher incomes and better working conditions, we can elevate this profession\u2019s image across the country.<\/p>\r\n\r\n\r\n\r\n
It is also our sincere intention to change the perception we as Malaysians have towards lorry drivers, we hope they can be regarded as professionals one day, and people would not be ashamed of being a lorry driver. They are earning an honest income through their hard work, no different from pilots!<\/p>\r\n\r\n\r\n\r\n
To recap, our grand vision consists of multiple stages, and we are only initiating stage 2 now:<\/p>\r\n\r\n\r\n\r\n
\r\n- Recruit enough supply to run an on-demand business<\/li>\r\n
- Leveraging on the huge network to achieve cost efficiency by maximizing capacity utilization<\/li>\r\n
- More to come!<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n
To make this a reality, we need buy-in from customers and drivers. It is going to be a long-term mission, but once they see the benefits, there\u2019s no reason for them to not support the idea!<\/p>\r\n\r\n\r\n\r\n
Delivering The Future,
Chee Hau<\/strong><\/p>\r\n
\r\nBe Part of the Movement<\/strong><\/h3>\r\nIf you\u2019re ready to save on logistics and support a more sustainable transport industry in Malaysia, let\u2019s make it happen together. Whether you\u2019re booking a lorry for personal or business needs \u2014 or joining as a driver \u2014 you\u2019re contributing to a smarter, more connected freight network.<\/p>\r\n
\r\n\ud83d\udc49 Chat with us on WhatsApp<\/a><\/strong> to get started today.<\/p>\r\n<\/blockquote>\r\nChoose the Smarter Way to Move, Transport, and Save<\/strong><\/h3>\r\nWe know the struggles \u2014 moving day headaches, spiraling transport costs, wasting hours finding a reliable driver, and the sinking feeling when you realize you\u2019re paying for an empty return trip. That ends here.<\/p>\r\n
\r\n- \r\n
House Moving Package<\/a><\/strong> \u2013 No more inflated quotes or unreliable movers. Our all-inclusive, transparent pricing ensures your home move is stress-free and budget-friendly.<\/p>\r\n<\/li>\r\n- \r\n
On-Demand Lori Sewa<\/a><\/strong> \u2013 Need a lorry today<\/em>? Forget calling ten drivers. Book in minutes, get instant confirmation, and track your vehicle in real time.<\/p>\r\n<\/li>\r\n- \r\n
Disposal Service<\/a><\/strong> \u2013 That old sofa, broken fridge, or pile of junk taking up space? We\u2019ll remove it quickly, legally, and without hidden fees.<\/p>\r\n<\/li>\r\n- \r\n
At TheLorry<\/strong>, we\u2019ve often been called the \u201cUber for lorries\u201d \u2014 a quick way to explain our on-demand lorry booking service. But our inspiration goes far beyond matching customers with drivers. From the very beginning, we have admired how AirAsia<\/strong><\/a> disrupted air travel by making it affordable for everyone.<\/p>\r\n Our dream is simple but powerful: reduce logistics costs in Malaysia<\/strong> so that businesses save more, customers pay less, and drivers earn better incomes. Today, we\u2019re ready to launch Stage 2 of our vision \u2014 maximizing truck capacity utilization<\/strong> to slash freight expenses by up to 40%.<\/p>\r\n\r\n\r\n\r\n To read on TheLorry\u2019s journey you may refer to these articles, that would bring you up to speed on what we have done so far:<\/p>\r\n\r\n\r\n\r\n The vision hasn\u2019t changed after 2 years, we are still working to be the go-to place when someone needs a lorry (or van or pickup truck).<\/p>\r\n\r\n\r\n\r\n I\u2019m glad to say our hard work has paid off, currently we have a 98% fulfilment rate, and the platform is highly automated compared to when we started the business.<\/p>\r\n\r\n\r\n\r\n I feel it is the right time to work on stage 2 of our vision \u2013 bringing logistics cost down.<\/p>\r\n\r\n\r\n\r\n AirAsia proved that high capacity utilization<\/strong> \u2014 filling more seats per flight \u2014 brings down the cost per passenger. In road logistics, the principle is the same. Malaysia has hundreds of thousands of commercial vehicles<\/strong>, but many return empty after completing a delivery. This is wasteful, and customers end up paying for the empty return trip.<\/p>\r\n Imagine a world where every driver picks up another job on the way back. If they can offer both trips for 60% of the current rate<\/strong>, drivers would earn 20% more<\/strong>, and customers would save up to 40%<\/strong>. This is the cost-efficiency sweet spot we are targeting.<\/p>\r\n I\u2019ve always admired how\u00a0AirAsia<\/a>\u00a0made affordable travel happen. They truly lived up to their slogan \u2013 Now everyone can fly. What is the secret to it, you may ask? As anyone with a basic understanding of math will happily tell you, high capacity utilization drives unit cost down, given a fixed operating cost.<\/p>\r\n\r\n\r\n\r\n I would like to relate that to road freight – if AirAsia with hundreds of airplanes could make affordable traveling a reality, then the road logistics industry must have a bigger potential since there are hundreds of thousands of registered commercial vehicles in the country.<\/p>\r\n\r\n\r\n\r\n If the capacity utilization can be maximized (or close to it), the cost should go down by a lot. With that, the cost of doing business will be lowered and end users could enjoy a lower cost of living.<\/p>\r\n\r\n\r\n\r\n Having signed up thousands of drivers on our platform, we have always heard about their primary concern \u2013 having a one-way traffic.<\/p>\r\n\r\n\r\n\r\n Our drivers tell us the same story:<\/p>\r\n \u201cI deliver from Point A to Point B, but return with an empty truck.\u201d<\/p>\r\n<\/blockquote>\r\n This \u201cone-way trip\u201d challenge inflates costs. Customers unknowingly pay for both legs of the journey<\/strong>, even if only one leg carries goods.<\/p>\r\n Our solution?<\/strong> A national freight matching system<\/strong> where a return journey is always paired with another customer\u2019s delivery needs \u2014 the trucking version of ride-sharing.<\/p>\r\n Most days they will have delivery from point A to point B but returning to A with an empty vehicle. What if this problem could be solved? What impact would it bring to the drivers or even the whole society?<\/p>\r\n\r\n\r\n\r\n Imagine this \u2013 now you are paying the full 100% cost for two-ways, as drivers would need to cover their cost returning to origin.<\/p>\r\n\r\n\r\n\r\n What if they could always find another job on their way back? If they charge 60% of the current price for both ways, they would end up with 120% of what they earn now. Customers then save up to 40% each.<\/p>\r\n\r\n\r\n\r\n This is, of course, easier said than done, but not impossible. I feel the industry is lacking a player to put all the stakeholders together in terms of resources optimization.<\/p>\r\n\r\n\r\n\r\n Even though there are a large number of commercial vehicles, they are owned by many different companies and individuals who are not collaborating and working with each other in a robust platform. Talk about sharing economy, this is exactly what the trucking industry needs.<\/p>\r\n\r\n\r\n\r\n We feel that it is the right time to push this forward.<\/p>\r\n\r\n\r\n\r\n As of now, we have high % of fulfilment. In other words, we have a sustainable ecosystem whereby the supply (drivers) is sufficient to support the demand (customers).<\/p>\r\n\r\n\r\n\r\n After 2 years of pitching how technology would change the industry, we can see that the user behaviour on both sides have changed significantly.<\/p>\r\n\r\n\r\n\r\n When we first started, many drivers were reluctant to use smartphones. Fast forward two years, and now thousands of drivers<\/strong> rely on our platform to earn their livelihood. The trust is built, the ecosystem is mature, and the timing is right.<\/p>\r\n We\u2019re now launching features that will:<\/p>\r\n Match return trips<\/strong> automatically with nearby delivery requests<\/p>\r\n<\/li>\r\n Increase driver earnings<\/strong> by filling what used to be empty kilometers<\/p>\r\n<\/li>\r\n Lower logistics costs<\/strong> for businesses and consumers<\/p>\r\n<\/li>\r\n Reduce carbon emissions<\/strong> by optimizing truck usage<\/p>\r\n<\/li>\r\n<\/ul>\r\n This is not just cost-saving \u2014 it\u2019s sustainability in action<\/strong>.<\/p>\r\n The drivers who were once so reluctant to use smartphones to carry out their jobs are now dependent on these devices to make their living. It is easy to get them to use a new feature now that would further enhance their income.<\/p>\r\n\r\n\r\n\r\n If all our drivers (thousands of them) start using this feature, we would have thousands of return trips a day which customers could benefit from. Bear in mind, that is only a low single-digit % of total registered commercial vehicles in the country.<\/p>\r\n\r\n\r\n\r\n Some may argue that it would cannibalize our existing business.<\/p>\r\n\r\n\r\n\r\n We are looking at it from a different perspective. If this becomes a reality, everyone (no matter what business you are in, you would most likely have logistical needs) would benefit from a lower logistics cost, and the savings would then be passed down to end users.<\/p>\r\n\r\n\r\n\r\n It would be a cyclical effect that people can then purchase more hence pushing volume higher. We see it as a win-win-win situation for transporters, customers, and us being the facilitator.<\/p>\r\n\r\n\r\n\r\n With more volume created through a lower logistics cost, drivers can potentially earn a higher income.<\/p>\r\n We want Malaysians to view lorry drivers as skilled professionals, just like airline pilots. They move the economy, connect businesses, and help keep costs down for everyone. With higher incomes and better working conditions, we can elevate this profession\u2019s image across the country.<\/p>\r\n\r\n\r\n\r\n It is also our sincere intention to change the perception we as Malaysians have towards lorry drivers, we hope they can be regarded as professionals one day, and people would not be ashamed of being a lorry driver. They are earning an honest income through their hard work, no different from pilots!<\/p>\r\n\r\n\r\n\r\n To recap, our grand vision consists of multiple stages, and we are only initiating stage 2 now:<\/p>\r\n\r\n\r\n\r\n To make this a reality, we need buy-in from customers and drivers. It is going to be a long-term mission, but once they see the benefits, there\u2019s no reason for them to not support the idea!<\/p>\r\n\r\n\r\n\r\n Delivering The Future, If you\u2019re ready to save on logistics and support a more sustainable transport industry in Malaysia, let\u2019s make it happen together. Whether you\u2019re booking a lorry for personal or business needs \u2014 or joining as a driver \u2014 you\u2019re contributing to a smarter, more connected freight network.<\/p>\r\n \ud83d\udc49 Chat with us on WhatsApp<\/a><\/strong> to get started today.<\/p>\r\n<\/blockquote>\r\n We know the struggles \u2014 moving day headaches, spiraling transport costs, wasting hours finding a reliable driver, and the sinking feeling when you realize you\u2019re paying for an empty return trip. That ends here.<\/p>\r\n House Moving Package<\/a><\/strong> \u2013 No more inflated quotes or unreliable movers. Our all-inclusive, transparent pricing ensures your home move is stress-free and budget-friendly.<\/p>\r\n<\/li>\r\n On-Demand Lori Sewa<\/a><\/strong> \u2013 Need a lorry today<\/em>? Forget calling ten drivers. Book in minutes, get instant confirmation, and track your vehicle in real time.<\/p>\r\n<\/li>\r\n Disposal Service<\/a><\/strong> \u2013 That old sofa, broken fridge, or pile of junk taking up space? We\u2019ll remove it quickly, legally, and without hidden fees.<\/p>\r\n<\/li>\r\n\r\n
Why Stage 2 Matters: The AirAsia Analogy<\/strong><\/h3>\r\n
The Empty Trip Problem in Malaysia\u2019s Logistics Industry<\/strong><\/h3>\r\n
\r\n
How TheLorry is Solving It with Technology<\/strong><\/h3>\r\n
\r\n
Changing Perceptions: Lorry Drivers as Professionals<\/strong><\/h3>\r\n
\r\n
Chee Hau<\/strong><\/p>\r\n
\r\nBe Part of the Movement<\/strong><\/h3>\r\n
\r\n
Choose the Smarter Way to Move, Transport, and Save<\/strong><\/h3>\r\n
\r\n