{"id":6977,"date":"2025-08-07T08:30:55","date_gmt":"2025-08-07T00:30:55","guid":{"rendered":"https:\/\/about.thelorry.com\/my\/my\/?p=6977"},"modified":"2025-08-07T12:58:48","modified_gmt":"2025-08-07T04:58:48","slug":"making-thelorry-com-a-year-of-growth-and-learning","status":"publish","type":"post","link":"https:\/\/thelorry.com\/my\/blog\/making-thelorry-com-a-year-of-growth-and-learning\/","title":{"rendered":"Making thelorry.com\/my: A year of growth and learning"},"content":{"rendered":"\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" class=\"wp-image-8116\" src=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/nadhir-chee-edited-1024x683.jpg\" alt=\"\" srcset=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/nadhir-chee-edited-1024x683.jpg 1024w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/nadhir-chee-edited-300x200.jpg 300w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/nadhir-chee-edited-768x512.jpg 768w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/nadhir-chee-edited-900x600.jpg 900w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/nadhir-chee-edited.jpg 1404w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>by <a href=\"http:\/\/www.thelorry.com\"><strong>TheLorry<\/strong><\/a> on 7 August 2025.<\/p>\r\n<p>It has been close to a year since I wrote\u00a0<a href=\"http:\/\/www.nadhir.me\/making-thelorry-com%E2%80%8A-%E2%80%8Aa-journey-from-idea-validation-to-being-vc-funded\/\" target=\"_blank\" rel=\"noreferrer noopener\">Making thelorry.com\/my: A journey from idea validation to being VC-funded<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>As 2016 comes to a close, this article will highlight our hits, misses and key learnings for upcoming entrepreneurs.<\/p>\r\n\r\n\r\n\r\n<h3 id=\"h-the-chilli-s-summit\" class=\"has-text-align-center wp-block-heading\">The Chilli\u2019s Summit<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" class=\"wp-image-8117\" src=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/chillis.jpg\" alt=\"\" srcset=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/chillis.jpg 600w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/chillis-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Fresh from receiving our Series A funds (USD1.5 million),\u00a0<a href=\"https:\/\/www.facebook.com\/cheehau.g\" target=\"_blank\" rel=\"noreferrer noopener\">Chee<\/a>\u00a0and I had dinner at Chilli\u2019s early January 2016 to discuss top-level strategy and our plans for the year.<\/p>\r\n\r\n\r\n\r\n<p>Quite simply, the goal was to grow x% by December 2016 in terms of revenue, number of bookings and gross profit.<\/p>\r\n\r\n\r\n\r\n<p>We also discussed division of labour \u2013 I was to handle our bread-and-butter B2C business while Chee took on the fast-growing B2B department.<\/p>\r\n\r\n\r\n\r\n<p>Some other points of our discussion:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Creation of new products to drive revenue growth<\/li>\r\n<li>Automation of systems and SOPs<\/li>\r\n<li>Setting up and strengthening organisational structure<\/li>\r\n<li>Territorial expansion<\/li>\r\n<li>Hiring for growth<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>We tie all of these to-dos by using a framework called\u00a0<a href=\"http:\/\/www.slideshare.net\/HenrikJanVanderPol\/how-to-outperform-anyone-else-introduction-to-okr\" target=\"_blank\" rel=\"noreferrer noopener\">Objectives and Key Results (OKR)<\/a>\u00a0for each of our departments.<\/p>\r\n\r\n\r\n\r\n<p>I sent out an email to all our team members and it looked something like this:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"478\" class=\"wp-image-8118\" src=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/okr-1024x478.png\" alt=\"\" srcset=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/okr-1024x478.png 1024w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/okr-300x140.png 300w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/okr-768x359.png 768w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/okr.png 1257w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>With all this set up, it was time to stop talking and start executing.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-learning-on-the-go-hiring-the-right-people\">Learning on the go: hiring the right people<\/h3>\r\n\r\n\r\n\r\n<p>Our team back in January 2016 was structured as follows:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>B2C<\/li>\r\n<li>B2B<\/li>\r\n<li>Operations<\/li>\r\n<li>Vendor Relations<\/li>\r\n<li>Tech<\/li>\r\n<li>Accounts<\/li>\r\n<li>Warehouse<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"720\" class=\"wp-image-8119\" src=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/thelorryfeb2016.jpg\" alt=\"\" srcset=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/thelorryfeb2016.jpg 960w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/thelorryfeb2016-300x225.jpg 300w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/thelorryfeb2016-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>To achieve the said OKRs, we needed to hire across the board with emphasis on Tech and B2B.<\/p>\r\n\r\n\r\n\r\n<p>We also had to look at hiring candidates in Penang, JB and Singapore as part of our territorial expansion.<\/p>\r\n\r\n\r\n\r\n<p>Chee and I had managerial experience in our previous employment (we were ex-colleagues). But it was managing one or two people.<\/p>\r\n\r\n\r\n\r\n<p>We projected that we\u2019d double our headcount for the next 6 months. That\u2019s an addition of 20+ new staff.<\/p>\r\n\r\n\r\n\r\n<p>We didn\u2019t have that much experience in interviewing and selecting the best candidates. We knew the basics,\u00a0<em>in theory<\/em>.<\/p>\r\n\r\n\r\n\r\n<p>What did we do?<\/p>\r\n\r\n\r\n\r\n<h3><strong>Learn as we go.<\/strong><\/h3>\r\n\r\n\r\n\r\n<p>I remember googling \u201cQuestions to ask during interviews\u201d and \u201cQuestions Google ask on interviews\u201d to help me out. Didn\u2019t really know what to ask the interviewees.<\/p>\r\n\r\n\r\n\r\n<p>It was really the case of learning by doing. You pick up a few things on the first interview and used them on the second interview and so on.<\/p>\r\n\r\n\r\n\r\n<p>You just wing it.<\/p>\r\n\r\n\r\n\r\n<p>By the 50th interview, you get a pretty solid understanding on exactly what to do to filter out good candidates from the bad.<\/p>\r\n\r\n\r\n\r\n<p>You will also find yourself getting pissed at candidates who have poor interview skills.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"413\" class=\"wp-image-8121\" src=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/trafficlight.jpg\" alt=\"\" srcset=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/trafficlight.jpg 620w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/trafficlight-300x200.jpg 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/>\r\n<figcaption><em>Credit: The Star<\/em><\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>I remember baffling a few candidates, to test their critical thinking skills, by asking them:<\/p>\r\n\r\n\r\n\r\n<p>\u201cHow many traffic lights are there in Puchong?\u201d.<\/p>\r\n\r\n\r\n\r\n<p>A few gave an acceptable response. A few were just stunned.<\/p>\r\n\r\n\r\n\r\n<p>Me? I just laughed inside.<\/p>\r\n\r\n\r\n\r\n<p>I also learned a lot of hiring tips from\u00a0<a href=\"https:\/\/www.facebook.com\/karl.loo\" target=\"_blank\" rel=\"noreferrer noopener\">Karl Loo<\/a>, CEO of\u00a0<a href=\"http:\/\/www.servishero.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ServisHero<\/a>\u00a0who is a \u201cbeen there, done that\u201d entrepreneur.<\/p>\r\n\r\n\r\n\r\n<p>I strongly suggest you PM him if you need help! Whether he\u2019ll help or not that\u2019s up to you.<\/p>\r\n\r\n\r\n\r\n<h3>If we could summarise our hiring approach (in order of importance):<\/h3>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>The Big Why \u2013 why do they want to join us and not other companies?<\/li>\r\n<li>Communication skills \u2013 can they communicate their thoughts well in clear concise manner?<\/li>\r\n<li>Technical, qualification and work experience \u2013 The CV stuff<\/li>\r\n<li>X-factor \u2013 the \u201cumph\u201d in their application<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>Nevertheless, its not all science.<\/p>\r\n\r\n\r\n\r\n<p>We have made so many hiring mistakes.<\/p>\r\n\r\n\r\n\r\n<p>There are instances where:<\/p>\r\n\r\n\r\n\r\n<p>People who did amazingly well during interviews \u2013 underperformed.<\/p>\r\n\r\n\r\n\r\n<p>People who did just fine during interviews \u2013 outperformed tremendously (<a href=\"https:\/\/www.youtube.com\/watch?v=pFz3Y3Zyt8o\" target=\"_blank\" rel=\"noreferrer noopener\">gotta say this in Trump tone and the finger gesture<\/a>)<\/p>\r\n\r\n\r\n\r\n<p>Good thing we have a probation structure \u2013 3 months where either employer or employee can decide to call it off. A good number of hires did not make it past probation.<\/p>\r\n\r\n\r\n\r\n<p>In hindsight, if it were to do it all over again,\u00a0<strong>I\u2019d probably plan our hiring more systematically and perhaps hire a HR executive to do all the filtering and first round interviews<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p>My days used to be filled with 10+ interviews for all kinds of positions \u2013 accounts, customer service, operations. Couple that with team meetings \u2013 it can get pretty hectic.<\/p>\r\n\r\n\r\n\r\n<p>By the time I get home, I\u2019d tell my wife: \u201cYang, I tak berhenti bercakap for 12 hours\u201d.<\/p>\r\n\r\n\r\n\r\n<p>Not long after, perhaps in Q2, we decided that all first round interviews must be done by HODs whereas the second interview will be done by either Chee or I.<\/p>\r\n\r\n\r\n\r\n<p>Much, much better system.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-building-thelorry-culture\">Building TheLorry culture<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"872\" class=\"wp-image-8122\" src=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/thelorryculture-2-1024x872-1.jpg\" alt=\"\" srcset=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/thelorryculture-2-1024x872-1.jpg 1024w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/thelorryculture-2-300x255-1.jpg 300w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/thelorryculture-2-768x654-1.jpg 768w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/thelorryculture-2.jpg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>I used to scoff at the word \u201cculture\u201d.<\/p>\r\n\r\n\r\n\r\n<p>I thought it sounded like brainwashing (well, it is kinda true) and a process of creating humanoid robots.<\/p>\r\n\r\n\r\n\r\n<p>I no longer think that way.<\/p>\r\n\r\n\r\n\r\n<p>Culture is\u00a0<strong>ABSOLUTELY<\/strong>\u00a0important if you\u2019d like to build, retain and grow a high-performance team.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-8123\" src=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/richardtony.jpg\" alt=\"\" loading=\"lazy\" \/>\r\n<figcaption><em>Credit: The Business Insider<\/em><\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Richard Branson and Tony Fernandes figured this out years ago.<\/p>\r\n\r\n\r\n\r\n<p>They know that by treating their people right and having a conducive and fun work environment, it will trickle down to their customers, suppliers and other stakeholders.<\/p>\r\n\r\n\r\n\r\n<p>Their formula:<\/p>\r\n\r\n\r\n\r\n<h4><strong>Happy employees = Happy customers = More revenue = More profit<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Back when we occupied a 1,600 sqft shop lot with a skeleton team of 10, it was easy to round up everybody and for Chee and I to speak our mind.<\/p>\r\n\r\n\r\n\r\n<p>Most of the \u201cdepartments\u201d comprised of one or two individuals. There was no need for \u201cteam meetings\u201d, so to speak. Have lunch together and you\u2019d have a team meeting.<\/p>\r\n\r\n\r\n\r\n<p>As we grew in size (to about 25-30), we realised it was important to have more formal meetings for ease of communication and decision making.<\/p>\r\n\r\n\r\n\r\n<p>We quickly set up:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Weekly department meetings between HODs and team members<\/li>\r\n<li>Weekly HOD meeting<\/li>\r\n<li>Monthly Town Hall<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>Our Town Halls are meant to be a relaxed, not-so-serious events where Chee and I would talk about our vision, outline strategies, talk about key wins and make jokes.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" class=\"wp-image-8124\" src=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/townhall-1024x768.jpg\" alt=\"\" srcset=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/townhall-1024x768.jpg 1024w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/townhall-300x225.jpg 300w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/townhall-768x576.jpg 768w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/townhall.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>We also created a Culture Book and distributed it to all team members.<\/p>\r\n\r\n\r\n\r\n<p>The goal is to ensure that everyone behaves in a certain manner and to get everyone on the same page.<\/p>\r\n\r\n\r\n\r\n<p>When this is done \u2013\u00a0<strong>THEN<\/strong>\u00a0we can talk about growing the company.<\/p>\r\n\r\n\r\n\r\n<p>The Culture Book contained our 7 Key Guiding Principles.<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Speed &amp; Aggression \u2013 Do things now, not later.<\/li>\r\n<li>Only Performance Matters \u2013 Don\u2019t care whether you\u2019re Malay, Chinese, Indian or Bajau. Show me performance!<\/li>\r\n<li>No Finger Pointing Policy \u2013 Operational screw-ups happen. Don\u2019t finger point!<\/li>\r\n<li>Open Communication \u2013 Be honest and open with each other<\/li>\r\n<li>Appreciate One Another \u2013 Say thank you and buy each other lunch!<\/li>\r\n<li>Always be Experimenting \u2013 Experiment on new features\/products that will drive company growth.<\/li>\r\n<li>Work hard, play hard \u2013 Have regular sports and karaoke sessions!<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>Every Town Hall Chee and I would talk about these 7 principles and repeat until our team gets it and they can repeat it in their sleep.<\/p>\r\n\r\n\r\n\r\n<p>That reminds me to repeat it again next Town Hall.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-creating-brand-awareness\">Creating brand awareness<\/h3>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"939\" height=\"624\" class=\"wp-image-8125\" src=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/merdeka-lori.jpg\" alt=\"\" srcset=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/merdeka-lori.jpg 939w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/merdeka-lori-300x199-1.jpg 300w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/merdeka-lori-768x510-1.jpg 768w\" sizes=\"auto, (max-width: 939px) 100vw, 939px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Early on, all digital marketing efforts was done by yours truly, which includes all our Google and Facebook ads campaigns.<\/p>\r\n\r\n\r\n\r\n<p>I pretty much taught myself how to run Google &amp; Facebook ads through sites like\u00a0<a href=\"http:\/\/quicksprout.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quick Sprout<\/a>\u00a0and\u00a0<a href=\"http:\/\/backlinko.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Backlinko<\/a>. Spent hours devouring their content.<\/p>\r\n\r\n\r\n\r\n<p>It was pretty much set to auto run from mid-2015 till around mid-2016. I didn\u2019t even log in to the platform during this period (except to adjust the credit card details when it breached credit limit).<\/p>\r\n\r\n\r\n\r\n<p>Not much optimisation was done too in terms of click throughs, funnels and copywriting.<\/p>\r\n\r\n\r\n\r\n<p>This changed when we hired Dan, our first Digital Marketing Manager \u2013 who overhauled our whole digital marketing campaign and made it better.<\/p>\r\n\r\n\r\n\r\n<p>Through his constant adjustments and A\/B testing, he doubled our clickthroughs and conversions by 50%. He did some stuff I didn\u2019t quite understand but it worked.<\/p>\r\n\r\n\r\n\r\n<h4><strong>Lesson learned: Never do everything yourself! There will always be someone smarter than you.<\/strong><\/h4>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"749\" height=\"296\" class=\"wp-image-8126\" src=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/fbshares.jpg\" alt=\"\" srcset=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/fbshares.jpg 749w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/fbshares-300x119-1.jpg 300w\" sizes=\"auto, (max-width: 749px) 100vw, 749px\" \/>\r\n<figcaption><em>Credit: Victor Rook<\/em><\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Additionally, one of his many KPIs is to create a Facebook post that gets at least\u00a0<strong>100 shares<\/strong>, on a monthly basis.<\/p>\r\n\r\n\r\n\r\n<p>This led to many experiments on how best to generate shares which in turn leads to brand awareness.<\/p>\r\n\r\n\r\n\r\n<p>Us getting $2,500 free FB credits from\u00a0<a href=\"http:\/\/fbstart.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">FB Start<\/a>\u00a0definitely helped in these experiments.<\/p>\r\n\r\n\r\n\r\n<p>Previously, Facebook ads was just a way to boost our boring and promotional post \u2013 something that talks about how great and fantastic we are in a post.<\/p>\r\n\r\n\r\n\r\n<p>Probably had a stock photo of a Asian-looking person holding a box. These posts used to get us RM0.20-RM0.30 cost per engagement.<\/p>\r\n\r\n\r\n\r\n<p>In Q3-Q4, we experimented with something called Long Form Ads.<\/p>\r\n\r\n\r\n\r\n<p>What this means is instead of a simple ad with body text of about 50-75 words, we created an ad with 500-600 words of content complete with headline, copy and call to action.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"456\" class=\"wp-image-8127\" src=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/viral-6.jpg\" alt=\"\" srcset=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/viral-6.jpg 256w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/viral-6-168x300-1.jpg 168w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"256\" height=\"456\" class=\"wp-image-8128\" src=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/viral-5.jpg\" alt=\"\" srcset=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/viral-5.jpg 256w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/viral-5-168x300-1.jpg 168w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h4><strong>To our surprise, it worked!<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Our cost per engagement was consistently below RM0.10. Sometimes as low as RM0.01.<\/p>\r\n\r\n\r\n\r\n<p>Why did it work? Not quite sure.<\/p>\r\n\r\n\r\n\r\n<p>Perhaps users felt \u201cconvinced\u201d when we explain in detail what our product is all about.<\/p>\r\n\r\n\r\n\r\n<p>But I urge all of you to try it in your Facebook campaigns today.<\/p>\r\n\r\n\r\n\r\n<p>You may start with this basic formula we use for Long Form Ads:<\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li>Catchy headline that states the problem<\/li>\r\n<li>Reaffirm the problem<\/li>\r\n<li>Mention the solution<\/li>\r\n<li>Soft sell with call to action<\/li>\r\n<li>Provide customer testimonials<\/li>\r\n<li>Remove customer objection<\/li>\r\n<li>Provide bonus\/money back guarantee, if any<\/li>\r\n<li>Hard sell and provide call to action<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>Special thanks to\u00a0<a href=\"https:\/\/www.facebook.com\/haryzatzulzahary83\" target=\"_blank\" rel=\"noreferrer noopener\">Haryzat Zulzahary<\/a>\u00a0for this formula.<\/p>\r\n\r\n\r\n\r\n<p>Additionally, to further improve user experience and conversions, we made improvements to the overall look and feel for the website and app.<\/p>\r\n\r\n\r\n\r\n<p>We moved from a dark-themed page to a more \u201chappy\u201d page with a lot of white space.<\/p>\r\n\r\n\r\n\r\n<p>Before:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" class=\"wp-image-8129\" src=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/website-1024x511-1.jpg\" alt=\"\" srcset=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/website-1024x511-1.jpg 1024w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/website-300x150-1.jpg 300w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/website-768x383-1.jpg 768w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/website-1000x500-1.jpg 1000w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/website-670x335-1.jpg 670w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/website.jpg 1516w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>After:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"490\" class=\"wp-image-8130\" src=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/newmainpage-2-1024x490.png\" alt=\"\" srcset=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/newmainpage-2-1024x490.png 1024w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/newmainpage-2-300x144.png 300w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/newmainpage-2-768x367.png 768w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/newmainpage-2.png 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Still a lot more to be done to further improve conversions and we are tracking this on a daily basis through our funnels and UX tools such as\u00a0<a href=\"http:\/\/hotjar.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hotjar<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>But we\u2019re getting there!<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-new-products-and-markets\">New products and markets<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"910\" class=\"wp-image-8131\" src=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/new-1024x910.gif\" alt=\"\" srcset=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/new-1024x910.gif 1024w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/new-300x267.gif 300w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/new-768x683.gif 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n<figcaption><em>Credit: Joid.tk<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>Circa Q1 to Q2, many enquired why didn\u2019t we build a mobile app.<\/p>\r\n\r\n\r\n\r\n<p>Quite simply the answer was we thought that nobody wanted to download an app for one-time use (house moving).<\/p>\r\n\r\n\r\n\r\n<p>However, in Q2 we laid groundwork to roll-out a new product \u2013 4\u00d74 (Hilux, Ranger).<\/p>\r\n\r\n\r\n\r\n<p>4\u00d74 is a very interesting space and an uncharted territory for us (I find myself reciting the \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=S6R3MiAv9ac\" target=\"_blank\" rel=\"noreferrer noopener\">Where no man has gone before<\/a>\u201d quote while typing this).<\/p>\r\n\r\n\r\n\r\n<p>Using lorries and vans are somewhat legal as they are commercial vehicles. But 4x4s are a different animal \u2013 they are private vehicles of which we are using them for commercial applications.<\/p>\r\n\r\n\r\n\r\n<p>Very \u201cUber\u201d like.<\/p>\r\n\r\n\r\n\r\n<p>With the roll-out of this 4\u00d74 product, we saw the need for consumers as well as small and medium\/mom-and-pop shops to use them on a more regular basis. Perhaps to deliver stock to clients and inter-branch movements.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"570\" class=\"wp-image-8133\" src=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/4x4-1024x570.jpg\" alt=\"\" srcset=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/4x4-1024x570.jpg 1024w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/4x4-300x167.jpg 300w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/4x4-768x428.jpg 768w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/4x4-1536x855.jpg 1536w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/4x4.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<h4><strong>Perhaps, they need an app to book these regular deliveries.<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>We started hiring for talent and proceeded to build our mobile apps.<\/p>\r\n\r\n\r\n\r\n<p>Took a few months and Android was finally launched in August.<\/p>\r\n\r\n\r\n\r\n<p>iOS \u2013 two months later in October.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"960\" class=\"wp-image-8134\" src=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/mobileapp.jpg\" alt=\"\" srcset=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/mobileapp.jpg 960w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/mobileapp-300x300.jpg 300w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/mobileapp-150x150.jpg 150w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/mobileapp-768x768.jpg 768w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/mobileapp-100x100.jpg 100w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/mobileapp-140x140.jpg 140w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/mobileapp-500x500.jpg 500w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/mobileapp-350x350.jpg 350w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/mobileapp-800x800.jpg 800w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Results?<\/p>\r\n\r\n\r\n\r\n<h4><strong>Super surprising.<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>4\u00d74 now comprise about 1\/3 of all our bookings. While lorries &amp; vans 2\/3. A year ago 4\u00d74 did not exist.<\/p>\r\n\r\n\r\n\r\n<p><strong>We created a new market and a pool of dedicated, hard working partners who now earn additional income using their 4x4s.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>And overall, for the most recent month, almost 50% of our bookings comes from both the apps! Our friends at\u00a0<a href=\"http:\/\/carput.my\/\" target=\"_blank\" rel=\"noreferrer noopener\">CARPUT<\/a>\u00a0too have been surprised by their mobile app engagement.<\/p>\r\n\r\n\r\n\r\n<p>In hindsight, one of the better decisions we made for 2016.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-knowing-our-numbers-and-a-costly-mistake\">Knowing our numbers and a costly mistake<\/h3>\r\n\r\n\r\n\r\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\r\n<p>\u201cGuys, I don\u2019t think you know your numbers.\u201d<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n<p>Early in 2016, we were\u00a0<strong>WHACKED<\/strong>\u00a0by one of our mentors for not knowing our numbers.<\/p>\r\n\r\n\r\n\r\n<p>Critical operational numbers such as GP per customer, customer acquisition costs and revenue broke down by division.<\/p>\r\n\r\n\r\n\r\n<p>We immediately took steps to create a daily Dashboard (now managed by our lovely Data Analyst).<\/p>\r\n\r\n\r\n\r\n<p>Having this allowed us to understand our numbers more intricately, track our performance, view trends and to sound the bells if a trend was off.<\/p>\r\n\r\n\r\n\r\n<p>But knowing our numbers doesn\u2019t mean we don\u2019t make mistakes.<\/p>\r\n\r\n\r\n\r\n<p>We made one \u2013 a costly one.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"324\" class=\"wp-image-8135\" src=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/facepalm.jpg\" alt=\"\" srcset=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/facepalm.jpg 500w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/facepalm-300x194.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Can\u2019t really dive into details on this particular mistake, but safe to say \u2013 we would be better off if we had\u00a0<strong>NOT<\/strong>\u00a0taken the business opportunity.<\/p>\r\n\r\n\r\n\r\n<p>It was one of those situations where an opportunity knocked and Chee and I, being entrepreneurs, took it on without question.<\/p>\r\n\r\n\r\n\r\n<p>But it was a field we had no experience in and a clear plan to go unit economics profitable.<\/p>\r\n\r\n\r\n\r\n<p><strong>Our attitude: \u201cDo first. Think later.\u201d<\/strong><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" class=\"wp-image-8136\" src=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/justdoit-1024x576.jpg\" alt=\"\" srcset=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/justdoit-1024x576.jpg 1024w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/justdoit-300x169.jpg 300w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/justdoit-768x432.jpg 768w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/justdoit.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\r\n<figcaption><em>Credit: Naitsirhc<\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>An attitude which has served us well previously. But in this particular case \u2013 not so effective.<\/p>\r\n\r\n\r\n\r\n<p>We were attracted to the potential growth in top line revenue but did not quite think about the costs.<\/p>\r\n\r\n\r\n\r\n<p>Oh, we did do financial models to calculate our cost structure and break-even point.<\/p>\r\n\r\n\r\n\r\n<p>But at the end of the day, things and circumstances change and the model you built 3 months ago were no longer applicable.<\/p>\r\n\r\n\r\n\r\n<p>Perhaps it\u2019s also our weakness we did not see those changes.<\/p>\r\n\r\n\r\n\r\n<p>In the end, we ended up in a situation where we selling our service for RM1 and our cost was RM2.<\/p>\r\n\r\n\r\n\r\n<p>And there was no way for us to increase the price to RM3.<\/p>\r\n\r\n\r\n\r\n<p>In Q3, we decided to exit the business.<\/p>\r\n\r\n\r\n\r\n<p>But with more knowledge than ever before.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-a-year-for-personal-growth\">A year for personal growth<\/h3>\r\n\r\n\r\n\r\n<p>Personally, 2016 has been an amazing year. I\u2019ve learned so much from TheLorry experience.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"954\" height=\"958\" class=\"wp-image-8137\" src=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/nadhirsilly.jpg\" alt=\"\" srcset=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/nadhirsilly.jpg 954w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/nadhirsilly-300x300-1.jpg 300w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/nadhirsilly-150x150-1.jpg 150w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/nadhirsilly-768x771-1.jpg 768w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/nadhirsilly-100x100-1.jpg 100w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/nadhirsilly-140x140-1.jpg 140w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/nadhirsilly-350x350-1.jpg 350w\" sizes=\"auto, (max-width: 954px) 100vw, 954px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>It is a year where I got rid of my fears for public speaking \u2013 something I used to hate.<\/p>\r\n\r\n\r\n\r\n<p>But through practice and after doing it a number of times this year, that fear is perhaps 95% gone.<\/p>\r\n\r\n\r\n\r\n<p>I still get butterflies prior to going on stage, but the moment I\u2019m on the stage \u2013 I feel confident as ever.<\/p>\r\n\r\n\r\n\r\n<p>Side note: I\u2019m only confident if you ask me to talk about TheLorry or entrepreneurship. These topics I can talk till 3am. If you ask me to comment about government policy or politics \u2013 don\u2019t think I can do it.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"330\" class=\"wp-image-8138\" src=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/leadership-skills.jpg\" alt=\"\" srcset=\"https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/leadership-skills.jpg 650w, https:\/\/thelorry.com\/my\/wp-content\/uploads\/sites\/4\/2021\/10\/leadership-skills-300x152.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/>\r\n<figcaption><em>Credit:\u00a0<a href=\"http:\/\/anecdote.com\/\">Anecdote.com<\/a><\/em><\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>It is also a year where I\u00a0<em>really<\/em>\u00a0learned about people management and leadership, a topic I\u2019ve read so many times via reading John Maxwell\u2019s books but never quite practiced it.<\/p>\r\n\r\n\r\n\r\n<p>This year, I got to the chance to put it to practice via managing 40-odd people.<\/p>\r\n\r\n\r\n\r\n<p>If you asked me what is the biggest pain of running a startup \u2013\u00a0<strong>it\u2019s managing your people!<\/strong>\u00a0It\u2019s a headache, I tell you.<\/p>\r\n\r\n\r\n\r\n<p>However, with proper delegation as well as clear communication as to vision, goals and KPIs \u2013 I\u2019m sure the headache can be reduced. \u263a<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-final-words\">Final words<\/h3>\r\n\r\n\r\n\r\n<p>To our partners, thank you for the support given. Without you, there\u2019s no TheLorry today.<\/p>\r\n\r\n\r\n\r\n<p>To our customers, thank you for the heartfelt reviews, support and recommendation. We truly appreciate it.<\/p>\r\n\r\n\r\n\r\n<p>To our One Tonners, thank you for being amazing people. I only wish you continue to achieve greater heights next year and please know that Chee and I will be here continue to support you.<\/p>\r\n\r\n\r\n\r\n<p>Hope you enjoyed this article and do let me know in the comments if you have any questions\/feedback. I can be also reached on my Facebook at\u00a0<a href=\"http:\/\/facebook.com\/nadhir.ashafiq\" target=\"_blank\" rel=\"noreferrer noopener\">Nadhir Ashafiq<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>Finally, I thank Allah everyday for giving me the chance to build this company and make a difference in people\u2019s lives.<\/p>\r\n\r\n\r\n\r\n<p>I wouldn\u2019t have it any other way.<\/p>\r\n\r\n\r\n\r\n<p>Bring on 2017.<\/p>\r\n\r\n\r\n\r\n<p>Allah knows best.<\/p>\r\n<p style=\"text-align: justify\">Reflecting on TheLorry growth year review, 2016 was a defining period. We learned that structured strategy, hiring right, team culture, thoughtful product expansion, and data discipline are key to scalable, sustainable growth.<br data-start=\"7985\" data-end=\"7988\" \/>If you&#8217;re considering launching or scaling operations, explore our <strong data-start=\"8055\" data-end=\"8079\">House Moving Package<\/strong> or <strong data-start=\"8083\" data-end=\"8106\">On\u2011Demand Lori Sewa<\/strong> services to see how our strategy can support yours. And feel free to reach out anytime!<\/p>\r\n<h2><strong>Frequently Asked Questions (FAQ)<\/strong><\/h2>\r\n<section><summary><h4 >What is the TheLorry growth year review?<\/h4><\/summary><div><div class=\"saswp_faq_tiny_content\">A retrospective overview of TheLorry\u2019s growth, wins, mistakes and lessons during 2016 and early expansion.<\/div><\/div><\/section><section><summary><h4 >How did TheLorry grow in 2016?<\/h4><\/summary><div><div class=\"saswp_faq_tiny_content\">By launching new products, expanding territorially, hiring aggressively, automating operations and implementing OKRs.<\/div><\/div><\/section><section><summary><h4 >Is the TheLorry growth story worth learning from?<\/h4><\/summary><div><div class=\"saswp_faq_tiny_content\">Yes, it shares real entrepreneurial insights on scaling startups in Malaysia using data, marketing and team culture.<\/div><\/div><\/section><section><summary><h4 >Who can benefit from TheLorry growth year review?<\/h4><\/summary><div><div class=\"saswp_faq_tiny_content\">Aspiring entrepreneurs, startup founders, SME operators or anyone interested in logistics and growth strategy.<\/div><\/div><\/section><section><summary><h4 >Where to explore more about TheLorry journey?<\/h4><\/summary><div><div class=\"saswp_faq_tiny_content\">Check out their blog on TheLorry.com\/my for deeper posts on culture, hiring and service expansion.<\/div><\/div><\/section><section><summary><h4 >How much did TheLorry invest in marketing and tools?<\/h4><\/summary><div><div class=\"saswp_faq_tiny_content\">They raised USD\u202f1.5\u202fM in Series\u202fA and invested in ads, analytics and app development.<\/div><\/div><\/section>\r\n","protected":false},"excerpt":{"rendered":"<p>by TheLorry on 7 August 2025. It has been close to a year since I wrote\u00a0Making thelorry.com\/my: A journey from idea validation to being VC-funded&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":6985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[6653,6723,6669,6695,6697,6663,6655,6687,6709,6729,6675,6681,6677,6679,6715,6711,6661,6683,6671,6665,6651,6667,6725,6657,6703,6719,4289,6689,6717,6699,6713,6691,6705,6659,6649,6701,6685,6673,83,6693,6647,6707,6721,6727,6731],"table_tags":[],"class_list":{"0":"post-6977","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-stories","8":"tag-2016-review","9":"tag-4x4-product","10":"tag-4x4-delivery","11":"tag-b2b-growth","12":"tag-b2c-growth","13":"tag-brand-awareness","14":"tag-business-lessons","15":"tag-cost-tracking","16":"tag-culture-book","17":"tag-data-analytics","18":"tag-digital-marketing","19":"tag-entrepreneur-journey","20":"tag-facebook-ads","21":"tag-google-ads","22":"tag-growth-mistakes","23":"tag-guiding-principles","24":"tag-hiring-tips","25":"tag-internal-dashboard","26":"tag-leadership-growth","27":"tag-long-form-ads","28":"tag-malaysia-startup","29":"tag-mobile-app-launch","30":"tag-mobile-booking-app","31":"tag-okr-strategy","32":"tag-organizational-structure","33":"tag-people-management","34":"tag-personal-growth","35":"tag-product-expansion","36":"tag-public-speaking","37":"tag-recruitment-malaysia","38":"tag-revenue-growth","39":"tag-sme-delivery","40":"tag-sop-automation","41":"tag-startup-culture","42":"tag-startup-growth","43":"tag-startup-hiring","44":"tag-startup-mistakes","45":"tag-team-culture","46":"tag-thelorry-en","47":"tag-thelorry-culture","48":"tag-thelorry-growth","49":"tag-town-hall-meetings","50":"tag-traffic-light-interview","51":"tag-ux-improvements","52":"tag-venture-funded-startup"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Making thelorry.com\/my: A year of growth and learning - Lori Sewa Murah &amp; 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